SC30 Hovr Collection: Defying Gravity with Innovative Design

At Loom Global, we celebrate design that redefines how athletes move through their world. The SC30 HOVR Collection, created by one of the designers in our network, exemplifies that vision—an exploration of space, movement, and innovation in sports gear.

The breakthrough was deceptively simple yet game-changing: a new technique that allows shoes to be carried outside the bag. By freeing valuable space inside, athletes could pack more without compromise. More than function, this decision created a striking visual language—transforming footwear into a statement, not just equipment.

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Nike Matter Project

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UA Football Helmet Concept